1937 Mercedes-Benz · 170 V Cabriolet A

Seven ways to tell the story

The same car, the same words and photos — shown seven different ways. The last two are refinements of the original prototype you started from. Open each one, scroll through it, and pick the feel you like best. We'll refine from there.

01 · Concours

Concours

Cinematic · Dark · Editorial

A polished evolution of the prototype you already liked. Dark, dramatic, full-screen photography with elegant gold-accented serif type. The luxury-auction feel, dialed up.

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02 · Auction House

Auction House

Bright · Formal · Catalog

Modeled on the great collector-car catalogs (RM Sotheby's, Gooding). Light ivory paper, a formal spec sheet beside the lead photo, and a classic, trustworthy tone.

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03 · Modern Gallery

Modern Gallery

Stark · White · Photo-first

A contemporary art-gallery treatment. Crisp white space, clean sans-serif, and enormous edge-to-edge photographs that let the car do all the talking.

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04 · Heritage

Heritage

Warm · Vintage · Personal

Cream, oxblood and brass — warmer and friendlier. Leans into the story of a car restored by hand, with a more personal, inviting tone. Less austere, more heartfelt.

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05 · Quick Sale

Quick Sale

Practical · Mobile-first · Built to sell

The pragmatic option. Price and key facts up top, a swipeable photo strip, a clear spec sheet, an FAQ, and a real contact form. Designed to convert a buyer fast.

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06 · Original (Refined)

Original — Refined

Brass · Paper · The prototype, cleaned up

A faithful clone of the original prototype you started from — same warm Art Deco look — with three tidy-ups: the gallery section removed, the odd "fine and pleasant misery" line rewritten, and the Sindelfingen-history button dropped.

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07 · Original (Variant)

Original — Variant

Verdigris · Centered · A little different

The same refined prototype, nudged in a different direction: a cooler patina-bronze accent in place of the brass, a centered hero, and the lead photo flipped to the other side. Same words, a fresh mood.

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All five now follow the agreed structure: a "Built at Sindelfingen" hero button → the 540K story, eight hover-to-open restoration galleries, a single "Inquire to Purchase" call-to-action, and a contact form (no public email address).
Still to finalize: the Model / Proposition / Sindelfingen copy is placeholder until Robb rewrites it, the price says "on request," the inquiry form opens an email for now (a server-side handler comes at launch), and each restoration gallery shows sample photos until the real ones are curated.